Just a recommendation

There is a fascinating article on the WIRED MAGAZINE (16.04.) with the title: How Apple Got Everything Right By Doing Everything Wrong. This is a must read for all folks interested how Apple is doing their products, maintaining their status and myth, and with many interesting insights. It is also about company and management culture, openness, transparency, proprietary solutions, vertical integration, and the different approaches in the high-tech industry from Apple to Google.
The phenomenon is that any other company, especially the software giant located in Redmond, would have been ended with endless criticism, if they had done their products this way. Another interesting view is mentioned briefly, the so-called “three-tiered systems” consisting of blend hardware, installed software and proprietary Web application. Let’s see how this model is doing in the future because this is the antithesis to the Open Source / Open System approach.